You Tube documentary is in the works to chronicle Whitt’s journey to Daytona

Swan Racing announced today that Speed Stick GEAR is sponsoring Cole Whitt and the No. 26 Toyota for NASCAR’s Daytona 500.  To kick off the relationship, Speed Stick ® will film a multi-part documentary series that will chronicle the rookie’s preparation and in-car experience during this year’s Great American Race – the Daytona 500, on February 23rd.

Whitt, 22, is a candidate for the Sunoco Rookie of the Year award and will be competing in one of the toughest rookie classes ever.

“Nothing is more heart-pounding than driving 200 miles per hour, just inches apart – especially in front of tens of millions of people,” said Whitt.  “Preparation is everything.  My crew, my car and my body have to perform at an advanced level.”

Speed Stick® GEAR™ is a new line of antiperspirants with DRYCORE™ technology designed for advanced performance, keeping guys dry even in the most pulse-inducing conditions imaginable – like racing in the Daytona 500.

“Cole Whitt is about to embark on an experience that aligns perfectly with our brand story,” said Bill Van Da Graaf.  “We are so excited to be able to capture and share it as a way to inspire guys to face life head-on.”

Visit Speed Stick’s YouTube channel (youtube.com/speedstick) on March 1st, 2014 to watch the documentary series chronicling every step of Whitt’s journey from the Swan Racing team headquarters in North Carolina to the Daytona 500 checkered flag.

Speed Stick® GEAR™ is now available at mass retail and grocery stores nationwide at the suggested retail price of $4.29.  To learn more about Speed Stick® GEAR™, please visit www.speedstick.com.

The Daytona 500 will be broadcast live on FOX at 1pm ET on Sunday, February 23, 2014.