Company announces two-race sponsorship for 2013

ROCHESTER, N.Y. – Genny Light recently became a primary sponsor for Swan Racing’s No. 30 Toyota driven by David Stremme. Genny Light will sponsor the team for two races, the first of which is this weekend at Watkins Glen International. The second Genny Light sponsored race will take place at New Hampshire Motor Speedway in September.

“Genny Light is a fan favorite in upstate New York. It’s brewed in Rochester about an hour and a half away from Watkins Glen,” said Stremme. “We hope local fans will come out to see us race. The Genny Light paint looks great on the car.”

Team Owner Brandon Davis said, “Swan Racing has delivered outstanding results for its partners this year and we are looking to do the same for Genny Light this weekend at Watkins Glen and at New Hampshire Motor Speedway in September.

According to Matt Goldman, channel marketing manager for Genny Light, the beer company is excited to enter the racing scene. “Genny Light has really grown in popularity over the last few years, and we’re excited about the opportunity to bring Genny to the Glen and New Hampshire Motor Speedway with such a promising team.”

David Stremme Appearance Schedule

Friday, August 9, 2013

  • ·         7:45 to 9 p.m. at Tops in Watkins Glen, New York
  • ·         9:15 to 10 p.m. Seneca Lodge in Watkins Glen, New York

Saturday, August 10, 2013

  • ·         4 to 5 p.m. Tops in Elmira, New York
  • ·         5:30 to 6:30 p.m. at Dandy Mart #57 in Horsehead, New York

“We’re off to a great start with Genny Light,” said Davis. “Swan Racing and Genny Light are already working on plans for a partnership in 2014.”  

About The Genesee Brewery The Genesee Brewery, based in Rochester, New York, is one of the largest and oldest continually operating breweries in the United States and is part of North American Breweries. In 2010, the Genesee Brewery earned AIB Certification, a nationally recognized industry designation for quality excellence in food, beverage, and brewing manufacturing practices and product safety. The brewery makes the classic Genesee line of beers, the Original Honey Brown Lager, the Dundee Ales & Lagers family of craft beers as well as Seagram’s Escapes. The Genesee Brewery also manufactures beer and other alcoholic and non-alcoholic beverages under contracts on behalf of other companies. For more information: http://www.pitchfeed.com/thegeneseebrewingcompany/6952

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